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Why Your Company Should Use Radio Ads

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Anyone running a small business or marketing department has more options now than ever when it comes to planning an advertising budget. Recently, we’ve been asked, “Is radio advertising still effective?” When compared to internet, print, television, and event-based advertising, radio advertising provides some unique advantages . This article explores a few reasons why radio advertising is worth including in your marketing strategy.   Radio Advertising Targets Local Customers It’s been said before, that when you purchase a radio advertisement, “You’re not buying an add, you’re buying an audience.” If you have a small business or franchise, such as a restaurant or home repair service, you know that your target customers are people who are living and working nearby. While word-of-mouth may have served your needs for a long time, local recognition through a well-known radio personality or organization may be the next best thing. If your radio ad is relevant to local events, familia
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Why Your Company Should Use Radio Ads (Video)

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Why your company should use Radio Ads . * This article was originally published here
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Understanding the Qualities of Digital Communication

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We define digital communications as any text or image-based messaging that occurs through a website, streaming video, audio, graphic design, digital photography, text, or web code. Digital communication encompasses a huge range of media, including web sites, web ads, online streaming video and radio, email, and more. It also occurs through social media marketing, video ads, sponsored blog posts, text message campaigns, and an ever-increasing range of technological mediums. This article explores some of the key characteristics that define digital communication.   Digital Communication is Expanding at a Rapid Rate As more of the world gains access to the internet and devices like computers, tablets, and mobile phones, the world of digital communication is expanding. According to the GSMA, over 5 billion people use mobile devices, with more users joining every day. Not only does this mean that advertisers and organisations are better able to reach their audiences, but that consumers a
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The Most Effective Types of Radio Advertising Examples for Your Business

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The Most Effective Types of Radio Advertising Examples for Your Business   Technological advances in recent years have not only allowed for marketers to be more creative with radio advertising examples, but have also spurred the growth of digital radio, creating more opportunities for radio advertising than ever before. In addition to FM and AM radio stations, there are now countless digital radio media outlets that businesses can utilize to spread their word. There are several different radio advertising examples you can use to reach both new and long-term audiences. How to Select a Radio Advertisement Style Listen to the radio (both FM and digital) for a one to two hours each day. Note the different types of radio advertisement examples you hear. Then, consider your target audience and the key marketing goals you’d like to achieve with this audience. Is your aim to increase brand awareness? Promote a special offer? Educate potential customers on a specific topic? Also spen
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Powerful Marketing Strategies for Radio Stations

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The rise of digital radio , social media, and digital advertising have given radio stations a unique advantage when it comes to designing and deploying marketing strategies for today’s consumers. Digital tracking, clickable ads, and social media platforms allow radio stations to promote their message, or their sponsor’s message, in a way that’s more direct and creative than ever. Interactive social media campaigns, search engine optimization, digital lead generation, and text and email campaigns are all great marketing strategy options that radio stations can take advantage of.   Run Interactive Social Media Campaigns   Radio stations could be considered one of the earlier forms of social media. Audiences were encouraged to call in, enter contests, comment on the news of the day, and listen communally to the weekly chart countdown. Social media platforms have simply become an extension of the inherently social aspect of radio stations. Through the use of social media, radio station
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Politics and Direct Response Advertising

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As the race between Democrats and Republicans for control of the House gears up, many direct response advertisers find themselves wondering why they are suddenly struggling to achieve goals – failing to realize the impact politics has on their response. The primaries last week already proved to have several shake-ups which stands to increase what will already be a very large budget for this year’s general election. Here are a few things to think about as the general election window opens and we head into the primary election. Estimates show that political spending will equal or exceed the record setting spend of 2014. Political window/LUR – First and foremost, politicians have protected rates. They are granted “LUR” (lowest unit station rate) for any and all ads placed – regardless of “class”. In any daypart, a political candidate that meets the criteria for a political advertisement must be granted the lowest rate placed in that daypart by any advertiser. As a result, stations ensure
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What is B2B Advertising and Why Is It Important

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What is B2B Advertising B2B, or “business-to-business” marketing, is advertising that’s designed for one company to sell its services or products to another company. Although B2B advertising is similar to business-to-consumer marketing in some ways, there are a few key elements that differentiate it. At Rainstorm Media , we consider all of these elements when helping our customers set up campaigns. Key Principles of B2B Advertising The sale is driven by business needs. Unlike consumer transactions that are fueled by discounts, aspirations, or impulsive buys, a B2B sale is typically driven by a business need. The need might be a required investment (think HR software or desks), an enhancement (better tools or team trainings), or a purchase intended to shape image (specialty snacks or corporate “swag”). Consequently, when creating a B2B advertising campaign, it’s crucial to consider the central need you are marketing to, and how your product or service fulfills that need. It’s all a
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